EDHEC's Online MSc in Strategic Marketing programme is your gateway to advance your career and learn the in-demand skills that global brands need in today’s rapidly-evolving digital landscape.
While you unlock your potential exploring strategic marketing, brand management, consumer psychology, business intelligence, and more, you will gain the expertise to tackle complex marketing challenges and lead impactful strategies that drive real results.
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Master in Marketing worldwide (QS 2024 ranking)
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"Grande Ecole" (Financial Times 2024)
Business School in Europe (Financial Times 2024)
A comprehensive programme built on a case-based approach that combines in-depth theoretical knowledge with hands-on learning, taught by professors and industry leaders who work at renowned companies such as AXA, Sanofi, and Pierre Fabre Group. Participants also work in groups on a consulting project for a company around a concrete topic preparing them to tackle real-world marketing challenges with confidence.
A unique blend of courses in strategic marketing and data, enabling you to develop a holistic marketing skill set covering topics such as consumer psychology, market research, business intelligence, brand management, and beyond.
Guided self-introspection and individual sessions with an experienced coach through the YouDrive programme—a high-end experience tailored for your professional needs and goals, ensuring you're fully prepared for the next step in your career.
An unparalleled interactive learning experience carefully crafted by education and digital design experts, via a cutting-edge platform for maximum flexibility and engagement.
A comprehensive programme built on a case-based approach that combines in-depth theoretical knowledge with hands-on learning, taught by professors and industry leaders who work at renowned companies such as AXA, Sanofi, and Pierre Fabre Group. Participants also work in groups on a consulting project for a company around a concrete topic preparing them to tackle real-world marketing challenges with confidence.
A unique blend of courses in strategic marketing and data, enabling you to develop a holistic marketing skill set covering topics such as consumer psychology, market research, business intelligence, brand management, and beyond.
Guided self-introspection and individual sessions with an experienced coach through the YouDrive programme—a high-end experience tailored for your professional needs and goals, ensuring you're fully prepared for the next step in your career.
An unparalleled interactive learning experience carefully crafted by education and digital design experts, via a cutting-edge platform for maximum flexibility and engagement.
World-class education
Academic Excellence
Outstanding Learning Journey
Alumni for Life
Learn from a team of uniquely qualified professors from top-tier academic institutions and the best business minds around the world.
Benefit from a personalised, engaging, and multi-modal online learning experience designed for active professionals who need to balance their personal and professional lives. This programme leverages proven learning methodologies that are specific to distance learning, as well as innovative technologies based on artificial intelligence and data collection, allowing us to better understand and respond to our students.
Starting day one of your diploma programme you will be part of an active and committed alumni network of 55,000 graduates based around the world, who help and support each other by sharing their expertise as well as career openings.
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What’s the difference between an online digital marketing degree and one attended in person?
Both delivery methods ensure the same level of academic excellence and personalised support. EDHEC online MSc in Strategic Marketing offers the same high-quality knowledge and skills to their participants as the traditional on-campus programmes.
While on-campus programmes are delivered through in-person classes, online programmes leverage advanced digital platforms to reach learners globally.
Online programmes use two different formats: asynchronous and synchronous learning. Asynchronous classes provide flexibility, allowing students to access course materials and complete assignments at their own pace. Synchronous classes require students to attend virtual sessions at scheduled times, enabling real-time interaction with professors, mentors, coaches, and classmates from anywhere. EDHEC online programs combine both elearning types: synchronous activities with weekly live classes and real-time messaging between participants, professors and coaches, and high-quality asynchronous content by following an approach founded on user experience and gamification.
You will receive a diploma from EDHEC, a Business School ranked 7th in Europe (Financial Times 2024 ranking) with triple accreditation (EQUIS, AACSB and AMBA). This guarantees the academic excellence of the programmes, the expertise of the teaching staff, as well as its close ties to businesses.
As with any graduation from a program attended in person, EDHEC Business School holds official graduation ceremonies for its online diplomas, at one of its campuses, to bring together the participants and pedagogical teams that have contributed to their learning and their online experience.
Will my degree say "Online?"
What is the cost of this programme and what funding options are available?
The cost of the course is €22,950 excluding VAT.* You have the possibility to pay in several installments. In addition, you can apply for an EDHEC scholarship, which offers up to -40% on tuition fees. Lastly, you benefit from an early bird reduction of 20% when you apply at least 2 months before intake.
After downloading the brochure, contact a programme advisor to find out more about the financing solutions available.
*Tuition fees are provided for information only and are subject to change
Who is this programme in Strategic Marketing for?
This Online MSc in Strategic Marketing programme is for those who wish to boost their career and deepen their expertise in areas like digital marketing, consumer behaviour, and brand management. It’s designed to make you more competitive in the industry, open doors to leadership roles, explore or expand a specialisation, and gain higher earning potential.
Is it possible to enroll in this Master of Science after graduating from the EDHEC Bachelor of Science?
Absolutely, our alumni are eligible for the EDHEC Online MSc in Corporate Finance.
They even benefit from a 25% alumni discount on the course fee!
Can I pursue a MSc in Strategic Marketing with no marketing experience?
Yes, you can apply to EDHEC’s Online MSc in Strategic Marketing without prior marketing experience.
Our programme is designed to accommodate students from diverse academic and professional backgrounds, offering foundational courses in marketing principles to bring you up to speed. However, having some relevant skills or knowledge can be beneficial.
What kind of support will I receive throughout the programme?
When you embark on an online learning course with EDHEC, you’ll receive strong support for the duration of your programme, both to help you with your studies and to achieve your professional goals. You can always connect with your support team – your academic mentor, tutors, learning coordinators, IT support and many more – through the Online Campus or the SLACK messaging tool.
What do the career coaching sessions involve?
Our career development programme is tailored to meet each participant’s needs and professional objectives.
During the individual coaching sessions, the participants are guided by an experienced coach to further reflect on their professional goals and set up a plan to reach them.
