EDHEC Online MSc in Strategic Marketing

Broaden your impact with EDHEC's Online MSc in Strategic Marketing

Tailored for international professionals who want to master strategic marketing and thrive in a fast-evolving global market.

Master the art and science of strategic marketing powered by data
Blend traditional marketing with cutting-edge analytics to lead with insights
Understand consumer behaviour & ethical implications across companies
Gain real-world consulting experience at a global brand

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Unlock new opportunities with advanced data-driven marketing designed for your success

EDHEC's Online MSc in Strategic Marketing programme is your gateway to advance your career and learn the in-demand skills that global brands need in today’s rapidly-evolving digital landscape.

While you unlock your potential exploring strategic marketing, brand management, consumer psychology, business intelligence, and more, you will gain the expertise to tackle complex marketing challenges and lead impactful strategies that drive real results.

Format: 100% Online
Instruction: English
Duration: 15 months (+ optional 6 month extension)
Next intakes: May & August 2026

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Immediate-impact learning

Work on real business projects and applied case studies designed to deliver immediate impact on your leadership skills and career progression

Professional development

Benefit from personalised academic and career support to help you achieve your professional goals

Academic excellence

Experience a learning journey that combines academic excellence, industry expertise, and applied research

Immediate-impact learning

Work on real business projects and applied case studies designed to deliver immediate impact on your leadership skills and career progression
Professional development

Benefit from personalised academic and career support to help you achieve your professional goals
Academic excellence

Experience a learning journey that combines academic excellence, industry expertise, and applied research

Hear from our Alumni

Bee Pham

Senior Associate, Business Intelligence

"Following an online program allows me to work and study at the same time. I learn best when I learn by myself, so when I study online, I can pause, and also use all the resources at my disposal."
Anna Gordeeva

Head of International Documentary Operations Division

"EDHEC met my 3 main requirements: educational standards, a large alumni network, and the possibility to pursue an online program with an up-to-date and practical curriculum."

Join an Online Master at a Top-Ranked Business School

International Recognition

An immersive learning experience

Personalised Leadership & Professional Development

An International, engaged EDHEC Alumni Network

Earn a degree from a triple-accredited Business School

Thanks to its triple accreditation (EQUIS, AACSB and AMBA), EDHEC Business School is one of the best business schools in France and abroad. Belonging to the very close circle of threefold-accredited institutions is a guarantee of academic excellence and the internationalisation of courses.

All distance learning programs offered by EDHEC Online guarantee the same level of quality and pedagogical standards as on-campus programs.

Learn at your own pace, wherever you are

An unparalleled interactive learning experience carefully crafted by education and digital design experts, via a cutting-edge platform tailored to accommodate your personal and professional schedules for maximum flexibility and engagement.

Dedicated entirely to the learner, the EDHEC Online Campus is a powerful integrated educational platform that delivers a personalised learning experience. It combines a diverse array of pedagogical activities and resources encouraging you to embark on your learning pathway proactively and effectively.

Benefit from personalised support throughout your learning journey

Designed specifically for online learning and working professionals, YouDrive is a high-end experience tailored to your professional needs and goals. Through guided self-introspection and individual sessions with an experienced coach.

Access the Alumni network from day one of the programme

From the first day of your programme, you become part of EDHEC’s global alumni network, bringing together professionals across a wide range of industries, functions, and geographies. This community offers valuable professional connections, industry insights, and peer support throughout your career.

Online degree students benefit fully from EDHEC’s alumni ecosystem, with ambassadors based around the world and regular social and professional events that foster meaningful connections beyond the classroom.

Get instant answers to your most common questions!

What is the difference between an MSc in Strategic Marketing completed online and one that is attended in person?

Online programs use two different formats: asynchronous and synchronous learning. Asynchronous courses provide flexibility, allowing students to access course materials and complete assignments at their own pace. Synchronous classes require students to attend virtual sessions at scheduled times, enabling real-time interaction with professors, mentors, coaches, and classmates from anywhere. EDHEC Online programs combine both e-learning types: synchronous activities with weekly live classes and real-time messaging between participants, professors and coaches, and high-quality asynchronous content by following an approach founded on user experience and gamification.

EDHEC is a Top 10 Business School in Europe (Financial Times 2025 ranking) with triple accreditation (EQUIS, AACSB and AMBA). This guarantees academic excellence of all of our programs, the expertise of the teaching staff, as well as the school’s close ties to leading global businesses. Upon completion of an EDHEC Online program, we hold official graduation ceremonies at one of our campuses.

Is an MSc in Strategic Marketing worth it?

If you’re looking to stand out in the marketing field or move into more strategic, higher-responsibility roles, it’s absolutely worth it. A specialised master’s in marketing signals that you understand not just how to market, but why — and that you understand how to connect data, creativity, and business strategy to deliver measurable impact.

At EDHEC, the Online MSc in Strategic Marketing program is designed to support diverse profiles, offering flexible, high-quality learning and expert-led guidance to help you develop the skills employers truly value.

Graduates gain a 120 ECTS diploma from a triple-accredited business school and build the confidence and capability to make sound financial decisions, drive performance, and contribute meaningfully to business success.

Can I participate in the Online MSc in Strategic Marketing with no marketing experience?

Yes, you can apply to EDHEC’s Online MSc in Strategic Marketing without prior marketing experience.

Our program is designed to accommodate students from diverse academic and professional backgrounds, offering foundational courses in marketing principles to bring you up to speed. However, having some relevant skills or knowledge can be beneficial.

What can I expect in terms of how the EDHEC Online program is structured?

The Online MSc in Strategic Marketing program is divided into content modules—and for each module, there will be a set of required deliverables that is to be completed either individually or in groups.

With the EDHEC Online virtual campus, you have access to weekly interactive online classes, workshops, and chat-based discussions. All participants are expected to work in groups on a collaborative project throughout the program.

Our world-class platform is compatible with tablets and mobile devices, and online campus is accessible 24/7 from anywhere in the world. Our support team is always available to help participants get and stay organized, succeed in their learning path up all the way up until graduation, and achieve their career goals.

What is the cost of this programme and what funding options are available?

The cost of the course is €23,450 excluding VAT.* You have the possibility to pay in several installments. In addition, you can apply for an EDHEC scholarship, which offers up to -40% on tuition fees. Lastly, you benefit from an early bird reduction of 20% when you apply at least 2 months before intake.

After downloading the brochure, contact a programme advisor to find out more about the financing solutions available.

*Tuition fees are provided for information only and are subject to change.

Will my degree say "Online?"

Your online degree will be delivered by EDHEC Business School without any mention of the online delivery format.

EDHEC Business School: A commitment to future generations

EDHEC is an international business school with more than 110 nationalities represented on campuses in Lille, Nice, Paris, London and Singapore. With 60,000 alumni in 130 countries and learning partnerships with 290 institutions worldwide, EDHEC educates the leaders of tomorrow: men and women who are determined to solve the most pressing economic, social, technological, and environmental challenges of our time.

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Broaden your impact with EDHEC's Online MSc in Strategic Marketing